Prohibition Pickle Deli
Ashkenazi soul-food revival
There is a deep nostalgia that runs through western Jews, a nostalgia for the taste of delicacies from the old country. American Jewry specifically has a long-standing tradition of great kosher delis, and whether it be Lox, Pastrami, or Cholent, Jewish food has remained synonymous with Askenazi, or Eastern European cuisine…that is, until the advent of the modern state of Israel. With the commercialization of Hummus, Malawach, and Bourekas, and the rise of Shawarma & falafel franchise restaurants, it’s difficult to imagine that boring old pickled things could and should shine in the spotlight, and satisfy a mass’s palette. We know that deli meats have been scaled and popularized everywhere, but preserved lunch meat is a far cry from what Zaidi was talking about, and still craves. Tourists scour the marketplace in search of bagels and Gefilte-fish as their favorite sitcoms have educated them so, but they end up with Shakshuka and Pita.
We present to you Prohibition Pickle Deli – an imaginative new-world delicatessen serving elevated old-world Ashkenazi fare. Our flavors are bold and served up with satire and a garlic-dill pickle on the side. We’re here for your potato kugel, your picnic, your family & corporate events, and most of all, we’re here “to make pastrami great again”. Amen.!